Privacy policy
Privacy Policy
Welcome to skullandboards.co.uk ("we," "us," or "the Site"). This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from our store.
Contact
Have questions? Need help? Send us an email at info@skullandboards.co.uk. We usually respond within 48 hours—unless we're out surfing, sleeping, or making existential decisions about t-shirt colours.
What Information We Collect
We collect personal information that you provide, including:
Your name
Email address
Shipping/billing address
Payment details (processed securely via third-party services)
We also collect information automatically through cookies and analytics tools (see the "Cookies" section below).
How We Use Your Info
We use your information to:
Process and fulfill your orders
Communicate with you about your purchase
Send you updates, promotions, and memes (if you subscribe)
Improve our store and customer experience
Display relevant ads (only if you've opted in)
We do not sell your information to third parties. Ever.
Children
This site is not intended for anyone under 16. We do not knowingly collect personal data from minors. If you’re a parent and believe your child submitted info, email us and we’ll delete it immediately.
Sharing Your Info
We only share your personal info with service providers we trust, including:
Shopify (our storefront platform)
Payment processors (like Stripe or PayPal)
Advertising tools (if you consent to marketing)
We may also share data if required by law (e.g. subpoenas, legal obligations). But never for fun.
Targeted Ads & Analytics
We use tools to understand how visitors use the Site and to deliver ads that might actually be relevant. These tools include:
Google Analytics (Privacy Policy, Opt-out)
Shopify Audiences
You can opt out of targeted advertising:
GDPR & Legal Basis for Processing
If you're a resident of the EEA or UK, we process your data based on:
Your consent (e.g. email subscriptions)
Contractual necessity (e.g. order fulfillment)
Legal obligations
Legitimate interests (e.g. fraud prevention, analytics)
You have the right to:
Access your data
Correct your data
Request deletion (aka “the right to be forgotten”)
Object to or restrict processing
Request data portability
Lodge a complaint with your local data protection authority
To exercise these rights, email us at support@skullandboards.co.uk
Automated Decision-Making
We don’t use AI robots to make decisions that legally affect you. Shopify may temporarily block IPs or cards to prevent fraud—but no Skynet-level stuff is happening here.
Data Retention
We keep your information only as long as necessary to:
Complete your order
Comply with legal requirements
Maintain business records
You can request deletion at any time by contacting us.
Cookies
We use cookies and similar tech to:
Make the site work (session cookies, cart cookies, etc.)
Save your preferences
Analyse how you use the site
Deliver ads, if enabled
You can manage or block cookies via your browser settings. Learn more at allaboutcookies.org.
Note: Some cookies are essential to the site’s functionality. Disabling them might break things. Like, literally.
Do Not Track
There’s no consistent standard for responding to "Do Not Track" signals, so we don’t currently react to them. If that ever changes, we’ll let you know.
Policy Updates
We may update this Privacy Policy occasionally to reflect changes in the law, our practices, or the planet. The latest version is always available on this page. If it’s a big change, we’ll notify you (email or a banner—no smoke signals).
Complaints
If you're unhappy with how we handle your data (which hurts our feelings, but fair), contact us first. If you're still not satisfied, you can file a complaint with your local data protection authority.
Thanks for reading. You're now officially more privacy-literate than most of the internet.
—The team at Skull & Boards 🏄
Last updated: 01 October 2025